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About Us

As part of our Feel Good Fish promise, we’ve pioneered sustainable practices that protect our oceans’ natural ecosystems and provide consumers with cleaner, more nutritious seafood. We have real relationships with independent farms and fisheries that embrace sustainable methods and fair labor practices to produce 100 percent traceable, fully transparent fish. Our goal? To inspire real change in the seafood industry to ensure healthier fish, healthier people and healthier oceans.
Founded to revolutionize seafood through fully transparent practices, organic industry pioneers created Blue Circle Foods in 2005. A James Beard award-winning chef, a restauranteur, and an organic industry leader in humanely-raised livestock practices joined forces to fix the fractures in seafood.
We work with farmers dedicated to protecting the world’s oceans through responsible aquaculture. Our farmers embrace practices that minimize environmental impact such as using fish feed made from eco-friendly ingredients like microalgae, raising fish in spacious, deep-water pens, and farming without use of antibiotics, added hormones, GMOS and harmful chemicals.
We work with independent native fishermen from the Maldives and Iceland who embrace the highest standards of fishing and fair labor practices to source wild-caught fish from the most sustainable fisheries in the world.
We believe in truly sustainable practices and standards that work harmoniously with the environment. We adhere to the standards of environmental protection established by the Monterey Bay Aquarium Seafood Watch, Marine Stewardship Council (MSC), as well as the traceability requirements set forth by Trace Register. We voluntarily agree to third party auditing by the Institute for Marketecology (IMO).
We never use antibiotics, added hormones, GMOs, pesticides or anti-foulants on any of our farms.

Why Fish

Seafood is an excellent source of omega-3 fatty acids, linked to heart, brain and overall good health. The latest FDA Dietary Guidelines state that individuals should eat 8 or more ounces of seafood per week to gain health benefits associated with omega-3 consumption. Despite this recommendation, most Americans aren’t consuming enough seafood to provide real benefits. A 2017 study shows that eating more seafood could prevent an average of 84,000 deaths each year.

Our Salmon

Both wild and farmed salmon are pink in color because of what they eat. In nature wild salmon eat carotenoids from crustaceans such as shrimp or krill. Carotenoids provide vitamin A and are an important part of salmons’ diet. At Blue Circle Foods, we use a naturally derived carotenoid called Panaferd, a natural bacteria that is comprised of astaxanthin, an antioxidant.
One 8oz serving of our salmon contains an average of about 4,100mg (4.1g) of marine (combined EPA & DHA) omega-3 fatty acids. FDA Dietary Guidelines state that individuals should consume a minimum of 250mg omega-3s’ per day or 1,750mg per week. That means just one 4oz serving of Blue Circle Foods Norwegian Atlantic Salmon provides your weekly allowance of omega-3s’.
According to The Norwegian National Institute of Nutrition and Seafood Research, the current industry standard for omega-3 fatty acids in farmed Norwegian Atlantic salmon is approximately 2.5g per 8oz serving 1. In comparison, Blue Circle Foods Norwegian Atlantic Salmon contains an average of 4.1g omega-3s’ per serving 2. This increase in beneficial omega-3s’ is due to the use of microalgae in our In the Blue feed. This sustainable ingredient boosts omega-3s’ while reducing environmental impact. We expect the omega-3 content in our salmon to continue to increase as we improve the feed even more.
The omega-3 content found in wild salmon (Atlantic & Pacific) varies depending on the species, size and area from which its sourced3, 4, making it difficult to accurately determine an industry standard. However, we can confirm that Blue Circle Foods Norwegian Atlantic Salmon contains equal to or higher omega-3 content than the average wild salmon3, 4.
While it is impossible to guarantee that any salmon or other food on the market is 100% free from contaminants, Blue Circle Foods’ In the Blue feed contains cleaned fish oil, effectively removing polychlorinated biphenyls (PCBs), dioxins, heavy metals and other contaminants. It also contains trimmings sourced from producers that meet strict quality and sustainability standards, ensuring that all ingredients are extremely low in contaminants.
Levels of polychlorinated biphenyls (PCBs) in farmed salmon are very low. The FDA allowable limit for PCBs is 2 ppm, and our salmon is tested annually by a third-party FDA approved laboratory to ensure it remains well under that number. The most recent results show that Blue Circle Foods Norwegian Atlantic Salmon has a PCB count under .0059ppm.
Research has shown that Atlantic salmon has some of the lowest mercury levels of seafood species. Even though the mercury levels in Atlantic salmon are very low, we are continuously monitoring and testing for environmental contamination. Blue Circle salmon contains barely detectible levels of mercury – an average of less than .0073 ppm. The levels allowed by the U.S. Food and Drug Administration is 1 ppm.
Yes, our salmon has been tested and is gluten free. Blue Circle salmon has an average of 5 ppm of gluten and falls well under the 20 ppm gluten allowance regulated by the U.S. Food and Drug Administration for gluten free claims.

Sustainable Seafood

Aquaculture is defined as the breeding, rearing and harvesting of plants and animals in a variety of water environments. According to World Wildlife Fund’s 2015 Living Blue Planet Report, aquaculture now supplies 58 percent of the fish we eat, has kept the overall price of fish down, and has made protein and improved nutrition more accessible to communities around the world. Responsible aquaculture results in fish that equal the taste and nutritional profiles of wild fish without the potential exposure to environmental toxins.
Overfishing has a drastic impact on ocean life. The world’s fish stocks are under significant pressure, with 31 percent classified as overfished, and a further 58 percent as fully fished. Responsible sourcing of both well-managed wild and farmed fish reduces the strain on wild populations and helps support a healthy ocean.

Our Feed

We feed our Norwegian Atlantic Salmon In the Blue, a sustainable aquaculture feed we created jointly with our farming partners and feed company BioMar. In the Blue uses recycled wild-caught trimmings from species like cod and herring already bound for human consumption, microalgae and other responsibly sourced ingredients to reduce environmental impact and provide consumers with salmon than contains less contaminants and double the omega-3 content of the industry standard.
Aquaculture, or fish farming, currently provides more than 50% of the world’s seafood, and that number will continue to grow. The Global Aquaculture Alliance predicts that, by 2030, 62 percent of all food fish will come from aquaculture. Fish farming is here to stay, making it critical to implement healthy and sustainable aquaculture practices, including improvements in fish feed. Traditional aquaculture feed relies on wild fish stocks like herring, mackerel and anchovies to supply marine ingredients such as fish oil and meal. Because of overfishing, these wild fish stocks have become increasingly depleted. Traditional feeds can also include high levels of harmful contaminants like mercury and polychlorinated biphenyls (PCBs), or genetically modified (GMO) grains. We saw an opportunity to make seafood healthier for consumers and for the environment by removing these harmful ingredients from our aquaculture feed. Better feed equals better fish, which is why In the Blue only contains ingredients that improve the quality of our salmon and the health of our oceans.
Unlike traditional feeds, In the Blue uses sustainably sourced ingredients like microalgae and upcycled trimmings from fish already bound for human consumption to reduce reliance on wild fish stocks and increase the amount of heart and brain-boosting omega-3 fatty acids in our salmon. In the Blue is currently the only feed in the industry to use cleaned fish oil – this means we remove harmful contaminants like mercury and PCBs from our feed, resulting in a cleaner salmon and healthier ocean. In the Blue is non-GMO and free from antibiotics, added hormones and synthetic dyes.
Because Blue Circle Foods Norwegian Atlantic Salmon is only fed clean ingredients and is raised in the pristine waters of the Arctic Ocean, the resulting product contains extremely low levels of marine contaminants. Maintaining this high standard of aquaculture practices ensures the removal of harmful contaminants from the food chain.
In the Blue only contains trimmings from producers that meet strict sustainability and quality standards. The current trimmings are sourced from a Marine Stewardship Council-certified herring fishery. In the Blue reduces waste and maintains record low fish in – fish out ratio (for every pound of fish that In the Blue uses, it produces two pounds of salmon) by using off-cuts and trimmings from fish already bound for human consumption.
Farmed salmon is naturally low in environmental contaminants, and to make our salmon even healthier, we clean the fish oil used in our feed to remove as many contaminants as possible. The contaminants are then incinerated and destroyed, removing them from the food chain entirely. In the Blue is currently the only feed in the industry that contains cleaned fish oil.
In the Blue was the first feed in the aquaculture industry to include microalgae as an ingredient, first integrated in late 2016. Microalgae increases In the Blue’s omega-3 content while improving its sustainability performance by reducing the reliance of fish oil, the traditional source of omega-3s’ in aquaculture feed. Microalgae are the origin source of omega-3s in the ocean. The marine omega-3s then slowly move up the food chain as feeder fish are consumed by predators like salmon. Deriving omega-3s’ directly from microalgae bypasses this food chain entirely. Unlike fish meal and oil, which are historically derived from wild fish stocks, microalgae are not limited in supply. By including microalgae, we’re making aquaculture feed more sustainable and restoring beneficial omega-3s’ to the salmon on your plate.

Our Shipping

We prep our product for transit on Monday – Wednesday to avoid weekend deliveries. Typically, your order will ship out on the day closest to your date of order. We send all packages using 2-day express shipping to ensure the product stays cold and arrives ready to enjoy!

We use carefully measured dry ice based on the final destination of your package and the number of products in the shipment to keep things cold. Sometimes, the dry ice will dissipate during transit but if none is visible in your box, that’s ok. Use the touch test; if your product is cool to the touch, it is safe to eat or refrigerate for later use!

Other frozen seafood brands use gel plastics to keep the fish cool, but we challenge the industry standard by using dry ice to reduce our use of plastics and incorporate compostable insulation in our shipments. This compostable insulation is made primarily from U.S. grown non-GMO cornstarch, an annually renewable resource. We add a recyclable, moisture-resistant barrier to insulation for more rigorous temperature control. Our boxes are completely recyclable, and each shipment is delivered within 1 -3 days to minimize time on the road.

When a box arrives, carefully dispose of the dry ice, and unpack the goodies. Our product usually arrives frozen but can become somewhat thawed in transit – if it’s cool to the touch, it’s safe to eat. Everything can be stored in the freezer or fridge, depending on when you’re planning on enjoying it. If placing it in the fridge store toward the back of the fridge and eat within about a month. If freezing, enjoy within about 3-4 months. The plastic liner and box can be recycled in most states, and the insulation can be dissolved in water, burned, or composted.

Our fulfillment center has been delivering frozen food since 2007. We ship from two of their three strategically located centers, all of which are FDA and USDA compliant, to ensure packages can get anywhere in the continental US in 2 days or less. They benefit from underground facilities which make use of a natural, year-round temperature of 58°F, greatly reducing the amount of energy needed to keep perishable items frozen.

If you need to change or cancel an order, email hello@bluecirclefoods.com as soon as possible. If it’s been more than 24 hours after you placed your order, we may not be able to cancel as the shipment may have already been processed.

In the unlikely event that a package arrives and there is an issue that requires a replacement or refund, please fill out our Refund or Replacement Form. You can also email hello@bluecirclefoods.com for specific inquiries.