As part of our Feel Good Fish promise, we’ve pioneered sustainable practices that protect our oceans’ natural ecosystems and provide consumers with cleaner, more nutritious seafood. We have real relationships with independent farms and fisheries that embrace sustainable methods and fair labor practices to produce 100 percent traceable, fully transparent fish.
Our goal? To inspire real change in the seafood industry to ensure healthier fish, healthier people and healthier oceans.
Founded to revolutionize seafood through fully transparent practices, organic industry pioneers created Blue Circle Foods in 2005. A James Beard award-winning chef, a restauranteur, and an organic industry leader in humanely-raised livestock practices joined forces to fix the fractures in seafood.
We work with farmers dedicated to protecting the world’s oceans through responsible aquaculture. Our farmers embrace practices that minimize environmental impact such as using fish feed made from eco-friendly ingredients like microalgae, raising fish in spacious, deep-water pens, and farming without use of antibiotics, added hormones, GMOS and harmful chemicals.
We work with independent native fishermen from the Maldives and Iceland who embrace the highest standards of fishing and fair labor practices to source wild-caught fish from the most sustainable fisheries in the world.
We believe in truly sustainable practices and standards that work harmoniously with the environment. We adhere to the standards of environmental protection established by the Monterey Bay Aquarium Seafood Watch, Marine Stewardship Council (MSC), as well as the traceability requirements set forth by Trace Register. We voluntarily agree to third party auditing by the Institute for Marketecology (IMO).
Seafood is an excellent source of omega-3 fatty acids, linked to heart, brain and overall good health. The latest FDA Dietary Guidelines state that individuals should eat 8 or more ounces of seafood per week to gain health benefits associated with omega-3 consumption. Despite this recommendation, most Americans aren’t consuming enough seafood to provide real benefits. A 2017 study shows that eating more seafood could prevent an average of 84,000 deaths each year.
One 8oz serving of our salmon contains an average of about 4,100mg (4.1g) of marine (combined EPA & DHA) omega-3 fatty acids.
FDA Dietary Guidelines state that individuals should consume a minimum of 250mg omega-3s’ per day or 1,750mg per week. That means just one 4oz serving of Blue Circle Foods Norwegian Atlantic Salmon provides your weekly allowance of omega-3s’.
Aquaculture, or fish farming, currently provides more than 50% of the world’s seafood, and that number will continue to grow. The Global Aquaculture Alliance predicts that, by 2030, 62 percent of all food fish will come from aquaculture. Fish farming is here to stay, making it critical to implement healthy and sustainable aquaculture practices, including improvements in fish feed.
Traditional aquaculture feed relies on wild fish stocks like herring, mackerel and anchovies to supply marine ingredients such as fish oil and meal. Because of overfishing, these wild fish stocks have become increasingly depleted. Traditional feeds can also include high levels of harmful contaminants like mercury and polychlorinated biphenyls (PCBs), or genetically modified (GMO) grains.
We saw an opportunity to make seafood healthier for consumers and for the environment by removing these harmful ingredients from our aquaculture feed. Better feed equals better fish, which is why In the Blue only contains ingredients that improve the quality of our salmon and the health of our oceans.
Unlike traditional feeds, In the Blue uses sustainably sourced ingredients like microalgae and upcycled trimmings from fish already bound for human consumption to reduce reliance on wild fish stocks and increase the amount of heart and brain-boosting omega-3 fatty acids in our salmon.
In the Blue is currently the only feed in the industry to use cleaned fish oil – this means we remove harmful contaminants like mercury and PCBs from our feed, resulting in a cleaner salmon and healthier ocean.
In the Blue is non-GMO and free from antibiotics, added hormones and synthetic dyes.
Because Blue Circle Foods Norwegian Atlantic Salmon is only fed clean ingredients and is raised in the pristine waters of the Arctic Ocean, the resulting product contains extremely low levels of marine contaminants. Maintaining this high standard of aquaculture practices ensures the removal of harmful contaminants from the food chain.
2) Analytical result Kvarøy salmon_Q1 2018 (attached document)
3) “Fatty Acid Profiles of Commercially Available Finfish Fillets in the United States” (attached paper)