We create real solutions to help save fish for our future, while providing nourishing seafood you can feel good about. From our farmers to our fishermen, we are dedicated to sustainable practices, fair labor initiatives, and producing the highest quality seafood available.
Feel Good Standards
Our partners believe in the same sustainable practices we do, from efficient salmon feed to pen size.
From Norway to the Maldives, our fishermen practice ethical methods to reduce by-catch and keep wild fish populations healthy.